Technology Update (November 2022)

Accessible Intelligence: Pioneering Tomorrow’s Non-Profit Marketing

πŸ” 2022 at a Glance:

  • Launched updated models and algorithms built from the insights of our first generation.
  • Enhanced our reporting and content creation dashboards.

πŸš€ Coming Innovations:

  • Automated Email Content Creation: Leveraging GPT-3, the cutting-edge NLP technology by OpenAI. Transition from content writing to just editing, allowing frequent retargeting of supporters.
  • Emergency Appeal Clusters: Improve the effectiveness of high-priority emergency appeals by segmenting supporters based on their likely response.
  • Aggregate Models: Customizable core models for individual clients. Newly developed aggregate models set to roll out by early 2023, focusing on broad categories applicable to any non-profit.
  • Benchmark Data: Enhanced performance tracking by comparing AI-driven marketing results to pre-AI data, ensuring a fair evaluation of our impact.
  • Automated Classification: Increase efficiency and reduce costs by automating certain content classifications, maintaining the highest level of consistency.

πŸ“ˆ Our Commitment:
In 2022, we’ve redefined non-profit marketing. With our relentless drive for innovation and research, we’re gearing up to take 2023 by storm.

πŸ’Œ Let’s Connect:
Eager to be a part of the future of non-profit marketing? Reach out to