Accessible Intelligence improves the outcomes of these marketing objectives through the use of our proprietary Machine Learning (AI) models, developed and refined over several years of intense R&D.
Accessible Intelligence improves the outcomes of non-profit marketing by defining the messaging that will most effectively convince a supporter to achieve a fundraising objective. For example, asking a one-time donor to become a monthly donor.
There are many models in production and in development: supporter re-activation, monthly donor retention, etc. The platform includes easy-to-use tools to understand what content has been specified by the algorithms, and also automates the email sending and reporting. New generative AI models launching in 2023 will create the email content.
The ‘transactional history’ of each client’s supporters (e.g. making a donation, clicking an email, signing a petition, etc.)
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