Mercy Home for Boys & Girls: One-Time Donor-to-Monthly Donor Case Study

Mercy Home for Boys & Girls leveraged Accessible Intelligence’s cutting-edge technology to convert one-time donors into regular monthly contributors. From October 2022 to June 2023, the organization dispatched AI-curated emails to its donors, witnessing a staggering conversion rate 1,994% higher than their in-house marketing efforts. Accessible Intelligence’s system isn’t merely about algorithmic email sequencing. Rooted in rich data science, it uses machine learning models fine-tuned over three years to craft emails that resonate deeply with supporters. This advanced clustering of data, ranging from transactional data like email clicks to the emotions intended by marketing content, allows non-profits like Mercy Home to engage their audience more effectively. For more details on the transformation, benchmarks, and the science behind this success, download the case study or connect directly with Accessible Intelligence.

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