Joanne started her nonprofit career at Cancer Research UK and helped the charity to maximise the use of online giving products to raise over £200 million. From this flying start, Joanne established the Fundraising Strategy & Resources team at Diabetes UK, and more recently, worked at Asthma UK where she led the development of new digital products and income streams. There are a lot of reasons to like Joanne, not least of which is her incredible enthusiasm for new things. She is the perfect person to talk about the work we are doing, transforming nonprofit marketing through artificial intelligence. Fortunately she has other outlets for her energy including teaching yoga, cycling and kayaking. Phew.