How Rainforest Action Network increased conversion of one-time donors to monthly donors by 866%
In May 2020 Rainforest Action Network piloted AI-powered marketing automation technology built by Accessible Intelligence. The objective of the pilot was to test the effectiveness of our launch use case: convincing one-time donors to become monthly donors. The supporters sent marketing content suggested by algorithms increased the engagement of supporters across all metrics, and most importantly, increased the conversion of one-time donors to monthly donors by 866%. The basis of comparison was the effectiveness of standard marketing communications sent to an identical audience over the same time period.